We are our choices. Build yourself a great story.
Jeff BezosRead
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
Interpretation
Frugality encourages creativity and problem-solving under constraints.
In this quote, Jeff Bezos highlights the idea that limitations and constraints can serve as powerful catalysts for innovation. By being frugal, individuals and companies are often pushed to think outside the box and develop inventive solutions that they might not explore in times of abundance.
In practice
In a business meeting discussing budget cuts, one might use this quote to encourage the team to find innovative solutions.
We are our choices. Build yourself a great story.
Work hard, have fun and make history.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Competition is one of the most important drivers of innovation because you have to stay in the race. You have to think of something new, and if you don't, well, of course you should leave the market.
For a long time, I've ranted against naming your startup community 'Silicon Whatever.' Instead, I believe every startup community already has a name. The Boulder startup community is called Boulder. The L.A. startup community is called L.A. The Washington D.C. startup community is called Washington D.C.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
Companies over-emphasize idea generation and under-emphasize idea execution when it comes to innovation.
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