Our goal is to make the best devices in the world, not to be the biggest.
Interpretation
Focus on quality and innovation instead of solely pursuing size and dominance.
Steve Jobs emphasizes that the primary objective of a company should be to create exceptional products rather than to become the largest entity in the industry. This highlights the importance of craftsmanship, quality, and user experience over merely chasing market share, suggesting that true success comes from excellence and innovation.
In practice
In a tech conference, while discussing product development, one might say 'As Steve Jobs once stated, our goal is to make the best devices in the world, not to be the biggest.'
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
I am hoping, though, that many of them have kids, who, when they have a moment to take a break from their iPods, Internet, or Google, will explain to their parents running the country just how the world is being flattened.
With artificial intelligence, we are summoning the demon. In all those stories where there's the guy with the pentagram and the holy water, it's like, yeah, he's sure he can control the demon. Didn't work out.
I understood the importance in principle of public key cryptography but it's all moved much faster than I expected. I did not expect it to be a mainstay of advanced communications technology
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Bitcoin is mostly about anonymous transactions, and I don't think over time that's a good way to go. I'm a huge believe in digital currency... but doing it on an anonymous basis I think that leads to some abuses, so I'm not involved in Bitcoin.
Even before smart phones and the Internet, we had many ways to distract our selves. Now that's compounded by a factor of trillions.
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