Honor commerce as the engine of change.

- William Mcdonough

The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.

- William Mcdonough

Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and …

- William Mcdonough

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

- William Mcdonough

Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for mill…

- William Mcdonough

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

- William Mcdonough

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry foreve…

- William Mcdonough

Sustainability takes forever. And that's the point.

- William Mcdonough

In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

- William Mcdonough