With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
George LoisRead
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Interpretation
What this quote means
A good advertisement should resonate with those in need while challenging those who are complacent.
This quote emphasizes the dual purpose of effective advertising: to provide solace and reassurance to those who are struggling, while simultaneously provoking thought and discomfort in those who may be indifferent or overly comfortable in their positions. It's a call for advertisers to not only address the needs of their audience but also to inspire change by challenging the status quo.
Themes
AdvertisingComfortChallengeChangeCreativity
In practice
Example use cases
During a marketing workshop, while discussing the need for impactful ad campaigns.
Similar quotes
Many a small thing has been made large by the right kind of advertising.
Mark TwainRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
I've always liked depressing music because a lot of times, listening to it when you're down can actually make you feel less depressed. Also, even though a person may have problems with depression, sometimes you can actually be kind of comfortable in that space because you know how to operate within it.
Chris CornellRead
Challenge yourself; itβs the only path which leads to growth.
Morgan FreemanRead
Do we have to wait until a disaster overwhelms us before we make the radical changes necessary to protect our world for future generations? That is the vital challenge of sustainable development. If we act now there is much that can be saved which will otherwise disappear forever
John GummerRead