Weather is a literary specialty, and no untrained hand can turn out a good article on it
Mark TwainRead
Many a small thing has been made large by the right kind of advertising.
Interpretation
Effective advertising can amplify small ideas or products into significant successes.
This quote by Mark Twain emphasizes the powerful impact that effective advertising can have on small businesses or ideas. It suggests that with the right approach and strategy, something that initially seems insignificant can be transformed into something substantial and successful through proper promotion and messaging.
In practice
In a presentation about marketing strategies, one could use this quote to illustrate the potential of effective advertising.
Weather is a literary specialty, and no untrained hand can turn out a good article on it
The easy part of being an artist is figuring out the message that everyone else is ready to hear. The hard part is waiting for the proper lull to make the announcement.
You can't reason with your heart; it has its own laws, and thumps about things which the intellect scorns.
To be good is noble; but to show others how to be good is nobler and no trouble.
Name the greatest of all inventors. Accident.
In Paris they just simply opened their eyes and stared when we spoke to them in French! We never did succeed in making those idiots understand their own language.
With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
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