Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good…

- Dieter Rams

You cannot understand good design if you do not understand people; design is made for people.

- Dieter Rams

Good design means as little design as possible.

- Dieter Rams

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are ever…

- Dieter Rams

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened w…

- Dieter Rams

One of the most significant design principles is to omit the unimportant in order to emphasize the important.

- Dieter Rams

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect t…

- Dieter Rams

Design should not dominate things, should not dominate people. It should help people. That's its role.

- Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

- Dieter Rams