Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
Good design means as little design as possible. - Dieter Rams
Good design means as little design as possible.
- Dieter Rams
Design should not dominate things, should not dominate people. It should help people. That's its role. - Dieter Rams
Design should not dominate things, should not dominate people. It should help people. That's its role.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good… - Dieter Rams
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good…
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect t… - Dieter Rams
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect t…
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened w… - Dieter Rams
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened w…
One of the most significant design principles is to omit the unimportant in order to emphasize the important. - Dieter Rams
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are ever… - Dieter Rams
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are ever…
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful. - Dieter Rams
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
You cannot understand good design if you do not understand people; design is made for people. - Dieter Rams
You cannot understand good design if you do not understand people; design is made for people.
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