The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: cert… - Jay Conrad Levinson
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: cert…
- Jay Conrad Levinson
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The prim… - Jay Conrad Levinson
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The prim…
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, … - Jay Conrad Levinson
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, …
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind tha… - Jay Conrad Levinson
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind tha…
More than half your marketing time should be devoted to your existing customers. - Jay Conrad Levinson
More than half your marketing time should be devoted to your existing customers.
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better. - Jay Conrad Levinson
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. - Jay Conrad Levinson
Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. - Jay Conrad Levinson
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
Your website is the window of your business. Keep it fresh, keep it exciting. - Jay Conrad Levinson
Your website is the window of your business. Keep it fresh, keep it exciting.
Login to join the discussion
Login to join the discussion