Quotes on Marketing

The Internet is becoming the town square for the global village of tomorrow.

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you something is broken that you can fix.

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

Content marketing is the only marketing left

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

People rarely buy what they need. They buy what they want.

In advertising, not to be different is virtually suicidal.

Always deliver more than expected.

Never before has the seductive market way of life held such sway in nearly every sphere of American life. This marketing way of life promotes addictions to stimulation and obsessions with comfort and convenience ... centered primarily around bodily pleasures and status rankings. ... The common denominator is a rugged and ragged individualism and rapacious hedonism in quest of a perennial "high" in body and mind.

The best ideas come as jokes. Make your thinking as funny as possible.

Many a small thing has been made large by the right kind of advertising.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.'

Advertising is the rattling of a stick inside a swill bucket.

Content is king, but marketing is queen, and runs the household.

I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.

American tax dollars spent on education are meant to support students, not support aggressive, deceptive, and misleading marketing campaigns by certain for-profit education companies.