Quotes on Marketing

Advertising is only evil when it advertises evil things.

You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.

I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Your most unhappy customers are your greatest source of learning.

You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Great marketing only makes a bad product fail faster.

A man's character may be learned from the adjectives which he habitually uses in conversation.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

You can have the top stars to bring the attention, you can have the best stadium, you can have the best facilities, you can have the most beautiful project in terms of marketing and all this kind of thing. But if you don't win... All the work these people are doing is forgotten.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

The more informative your advertising, the more persuasive it will be.

Great wisdom not applied to action and behavior is meaningless data.

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.

Advertising is an environmental striptease for a world of abundance.

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that’s where the problem comes in.. ... And I’m here today with one simple request - and that is to do even more and move even faster to market responsibly to our kids.