Quotes on Marketing

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

What I think is coming instead are much more organic ways of organizing information than our current categorization schemes allow, based on two units - the link, which can point to anything, and the tag, which is a way of attaching labels to links. The strategy of tagging - free-form labeling, without regard to categorical constraints - seems like a recipe for disaster, but as the Web has shown us, you can extract a surprising amount of value from big messy data sets.

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.

Marketing is becoming a battle based on information than on sales power.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

It's hard for me to get interested in stories that ignore death, which is what American marketing culture would like to do: pretend that death doesn't exist, that you can buy immortality; just buy these products, and you'll be forever young and happy.

Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

If you double the number of experiments you do per year you're going to double your inventiveness.

Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.'

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy than a success in marketing.

Holding back technology to reserve business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.

This remains a very important opportunity for the American people to have their day in court against big tobacco and its marketing practices. I urge Congress to provide the funding to allow the lawsuit to move forward, and not to shield the tobacco industry from the consequences of its actions.

Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.

Marketing is a race without a finishing line

What's wrong with our children? Adults telling children to be honest while lying and cheating. Adults telling children to not be violent while marketing and glorifying violence... I believe that adult hypocrisy is the biggest problem children face in America.

A dream is just a dream. A goal is a dream with a plan and a deadline.