We are our choices. Build yourself a great story.
Jeff BezosRead
If you double the number of experiments you do per year you're going to double your inventiveness.
Interpretation
More experiments lead to greater creativity and invention.
Jeff Bezos emphasizes the importance of experimentation in fostering inventiveness. By increasing the number of experiments undertaken in a year, one can significantly enhance their creative capabilities and ability to innovate, highlighting that effort and willingness to try new things are key to success.
In practice
In a speech about fostering innovation in the workplace.
We are our choices. Build yourself a great story.
Work hard, have fun and make history.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Optimism is an essential ingredient of innovation. How else can the individual welcome change over security, adventure over staying in safe places?
For a long time, I've ranted against naming your startup community 'Silicon Whatever.' Instead, I believe every startup community already has a name. The Boulder startup community is called Boulder. The L.A. startup community is called L.A. The Washington D.C. startup community is called Washington D.C.
Most innovative things are not obvious to other people at the time. You have to believe in yourself. If you've got a good idea, follow it even though others tell you it's not.
If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.
If the idea is really new and unique and big, other people will all think it is bad and is going to fail.
Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
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