Start with a growing market. Swim in a stream that becomes a river and ultimately an ocean. Be a leader in that market, not a follower, and constantly build the best products possible.
Robert NoyceRead
Optimism is an essential ingredient of innovation. How else can the individual welcome change over security, adventure over staying in safe places?
Interpretation
Optimism fosters a willingness to embrace change and take risks in pursuit of innovation.
This quote highlights the importance of optimism as a driving force behind innovation. It suggests that a positive attitude allows individuals to prioritize change and adventure over the comfort of security. Without optimism, it would be challenging for individuals to embrace new ideas and venture into the unknown, which is essential for progress and creativity.
In practice
During a team meeting about new project proposals, I mentioned, 'As Robert Noyce said, optimism is an essential ingredient of innovation.'
Start with a growing market. Swim in a stream that becomes a river and ultimately an ocean. Be a leader in that market, not a follower, and constantly build the best products possible.
We know where most of the creativity, the innovation, the stuff that drives productivity lies - in the minds of those closest to the work.
My definition of 'innovative' is providing value to the customer.
Efficiency innovations arise in industries that already exist. They provide existing goods and services at much lower costs. They are not empowering. Efficiency innovators become the low cost providers within an existing framework.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.
Ideas that transform industries almost never come from inside those industries.
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