Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.
Nolan BushnellRead
Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
Interpretation
Creativity is the foundation of all progress in a company.
This quote by Nolan Bushnell emphasizes the essential role of creativity in driving a company's success. It suggests that creativity initiates all processes and developments within an organization, serving as the catalyst for energy, innovation, and progress. Without creativity, no substantial advancements can occur, underscoring its importance in the corporate world.
In practice
During a business seminar to highlight the importance of fostering creative ideas in the workplace.
Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.
A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.
Everybody copied Atari products. So we started messing with them and it was fun. We bought enough chips that we could get them mislabeled. So we bankrupted at least two companies which copied our boards, and bought all the parts but they were the wrong parts, so they're sitting on all this inventory they can't sell because the games don't work.
The game business reinvents itself every five years.
Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android.
If you don't hire at least one or two people that are smarter than you are, then you're a terrible manager and I don't need you.
My definition of 'innovative' is providing value to the customer.
If you double the number of experiments you do per year you're going to double your inventiveness.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
Competition is one of the most important drivers of innovation because you have to stay in the race. You have to think of something new, and if you don't, well, of course you should leave the market.
Efficiency innovations arise in industries that already exist. They provide existing goods and services at much lower costs. They are not empowering. Efficiency innovators become the low cost providers within an existing framework.
Companies over-emphasize idea generation and under-emphasize idea execution when it comes to innovation.
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