Quotes on Marketing

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

I believe that music is connected by human passions and curiosities rather than by marketing strategies.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.

There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.

Today I will be a successful sales professional, and I will learn something today that will make me even more professional tomorrow.

If you do what you've always done, you'll get what you've always gotten.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Business opportunities are like buses, there's always another one coming.

In this remarkable time for the world, I refuse to believe it's time to stop believing in the possibilities of our remarkable country. I refuse to accept the downsizing of the American Dream. I refuse to bet against American entrepreneurial spirit and American ingenuity.The competition's tough, and it requires us to be tougher - tough-minded, never hard hearted.

We're not that much smarter than we used to be, even though we have much more information - and that means the real skill now is learning how to pick out the useful information from all this noise.

Unless the schools provide our children with a vision of human possibility that enlightens and empowers them with knowledge and taste, they will simply play their role in someone else's marketing schemes. Unless they understand deeply the sources of our democracy, they will take it for granted and fail to exercise their rights and responsibilities.

What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.

true humility is when you can surprise yourself more than others; the rest is either shyness or good marketing

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.

The most reliable way to predict the future is to create it.

I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.

The desire to reach for the stars is ambitious. The desire to reach hearts is wise.

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.