A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
Interpretation
What this quote means
Enchanting others is about giving joy, not exploiting them.
This quote emphasizes the importance of genuine connection and delight in interactions with others. Rather than seeing people as means to an end for personal gain, the focus should be on creating enchanting experiences that bring joy and satisfaction to them.
Themes
EnchantmentDelightConnectionJoyInteraction
In practice
Example use cases
In a speech about customer service, you can highlight how to enchant customers by prioritizing their happiness.
More from Guy Kawasaki
All quotes →Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Guy KawasakiRead
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy KawasakiRead
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy KawasakiRead
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy KawasakiRead
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Guy KawasakiRead
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