Quotes on Marketing

No matter what people tell you, words and ideas can change the world.

I'm not sure I really am an entrepreneur. I'm not much of a businessman. I know I'm not a marketing guy. I do have an entrepreneurial lineage, though.

I like every individual editor, designer, marketing and publicity person I deal with, but I don't like what publishers, corporately, are doing to the ecology of the book world. It's damaging, and it should change.

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.

Our financial system is driven by a giant marketing machine in which the interests of sellers directly conflict with the interests of buyers.

That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.

The salesman knows nothing of what he is selling save that he is charging a great deal too much for it.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.

There are only two things in a business that make money - innovation and marketing, everything else is cost.

The surest foundation of a manufacturing concern is quality. After that, and a long way after, comes cost.

Marketing used to be what you say _x000D_ _x000D_ Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Don't bring your need to the marketplace, bring your skill. If you don't feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace.

Don't blame the marketing department. The buck stops with the chief executive.

I would rather earn 1% off a 100 people's efforts than 100% of my own efforts.

The best marketing strategy is to destroy your industry before your competition does.

Market-driven design builds the success of the product's marketing into the product itself.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

If you can't make money from attention, you should do something else for a living.