Quotes on Marketing

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.

Connect, create meaning, make a difference, matter, be missed.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Network marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American dream.

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

More important than the HOW we achieve financial freedom, is the WHY. Find YOUR reasons why you want to be free and wealthy.

Don't use big words. They mean so little.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

You see yourself as a good product that sits on a shelf and sells well, and people make a lot of money out of you.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

You can game the social media in the short run, but not for long.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

Making promises and keeping them is a great way to build a brand.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Marketing is too important to be left to the marketing department.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.