QuoteProject
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
Seth Godin
ShareWTF𝕏

Interpretation

What this quote means

Having a large following on social media doesn't necessarily equate to real value or impact.

In this quote, Seth Godin critiques the common belief that a high number of followers on platforms like Twitter translates to meaningful engagement or influence. He highlights that the quantity of followers can often be less significant than the quality of interactions and genuine connections made, suggesting that true value lies in authentic engagement rather than mere visibility.

Themes

Social MediaValueFollowersEngagementImpact

In practice

Example use cases

In a marketing meeting discussing social media strategies, this quote could emphasize the importance of engagement metrics over follower count.

More from Seth Godin

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth GodinRead
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth GodinRead
Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead

Similar quotes

Software is a great combination between artistry and engineering.
Bill GatesRead
Space tourism is a logical outgrowth of the adventure tourist market.
Buzz AldrinRead
Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.
Douglas RushkoffRead
Our society has reoriented itself to the present moment. Everything is live, real time, and always-on. It’s not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. It’s more of a diminishment of anything that isn’t happening right now—and the onslaught of everything that supposedly is.
Douglas RushkoffRead
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
Geoffrey MooreRead
I find that writing unit tests actually increases my programming speed
Martin FowlerRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.