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That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.
Alan Moore
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Interpretation

What this quote means

Alan Moore critiques the marketing terminology used in comics, emphasizing the disconnect between commercialism and artistic integrity.

In this quote, Alan Moore expresses his disdain for the commercialized language used in the comic book industry, specifically referring to the term 'graphic novel' as a pretentious label created by marketers. He redefines the genre in a more straightforward way by calling it 'Big Expensive Comics,' pointing out that such marketing phrases can often overshadow the true artistic nature of the work and underscore the commercialization of art.

Themes

ArtComicsCommercialismMarketingIntegrity

In practice

Example use cases

During a panel discussion on comic book marketing strategies.

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