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Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Seth Godin
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Interpretation

What this quote means

Simply creating something is not enough; one must actively nurture and engage their audience for success.

Seth Godin emphasizes that success in social media requires more than just building a platform; it involves nurturing the community and engaging with them to encourage loyalty and continued interaction. This understanding shifts the mindset from passive creation to active involvement, highlighting the importance of relationship-building in achieving lasting impact.

Themes

Social MediaEngagementNurtureCommunitySuccess

In practice

Example use cases

This quote is perfect for a workshop on building an online brand.

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