The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Interpretation
What this quote means
Simply creating something is not enough; one must actively nurture and engage their audience for success.
Seth Godin emphasizes that success in social media requires more than just building a platform; it involves nurturing the community and engaging with them to encourage loyalty and continued interaction. This understanding shifts the mindset from passive creation to active involvement, highlighting the importance of relationship-building in achieving lasting impact.
Themes
Social MediaEngagementNurtureCommunitySuccess
In practice
Example use cases
This quote is perfect for a workshop on building an online brand.
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All quotes →Not adding value is the same as taking it away.
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