The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Interpretation
What this quote means
Simply creating something is not enough; one must actively nurture and engage their audience for success.
Seth Godin emphasizes that success in social media requires more than just building a platform; it involves nurturing the community and engaging with them to encourage loyalty and continued interaction. This understanding shifts the mindset from passive creation to active involvement, highlighting the importance of relationship-building in achieving lasting impact.
Themes
Social MediaEngagementNurtureCommunitySuccess
In practice
Example use cases
This quote is perfect for a workshop on building an online brand.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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