The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
People rarely buy what they need. They buy what they want.
Interpretation
What this quote means
Consumers are driven more by their desires than by their necessities.
This quote by Seth Godin highlights the fundamental truth of consumer behavior: individuals often prioritize their wants over their actual needs when making purchasing decisions. This insight emphasizes the importance of understanding emotions, aspirations, and desires in marketing strategies, demonstrating that appeal to these elements can be more effective than merely addressing practical requirements.
Themes
ConsumersWantsNeedsMarketingBehavior
In practice
Example use cases
During a marketing presentation, this quote can be used to illustrate the importance of emotional appeal in advertisements.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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