Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

- Jay Conrad Levinson

More than half your marketing time should be devoted to your existing customers.

- Jay Conrad Levinson

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, …

- Jay Conrad Levinson

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

- Jay Conrad Levinson

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understa…

- Jay Conrad Levinson

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

- Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: cert…

- Jay Conrad Levinson

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind tha…

- Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everythin…

- Jay Conrad Levinson