There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

- Sam Walton

To succeed in this world, you have to change all the time.

- Sam Walton

Communicate everything you can to your associates. The more they know, the more they care. Once they care, there is no stopping them.

- Sam Walton

You can't just keep doing what works one time, everything around you is changing. To succeed, stay out in front of change.

- Sam Walton

The way management treats their associates is exactly how the associates will then treat the customers.

- Sam Walton

The goal as a company is to have customer service that is not just the best, but legendary.

- Sam Walton

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can acco…

- Sam Walton

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

- Sam Walton

The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. …

- Sam Walton