Quotes on Customers

Customer satisfaction is worthless. Customer loyalty is priceless.

If customer ignorance is a profit centre for you, you're in trouble.

Some people see Black Friday as a much-needed break for their wallet. I see it as retail outlets showing the customers the full weight of their contempt. The frenzy to buy cheap crap from China, the human downgrade of people fighting with each other over items they can probably live without, to me, is an insult.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.

One customer well taken care of could be more valuable than $10,000 worth of advertising.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Customers often value a good more when its price goes up. One reason may be its signaling value. An expensive handcrafted mechanical watch may tell time no more accurately than a cheap quartz model; but, because few people can afford one, buying it signals that the owner is rich.

The job can't be finished only improved to please the customer.

When you are in business for a long time, you go through good times and bad times. When you go through bad times, you learn to control costs, satisfy customers better, satisfy employees better and become more transparent. Therefore, you build character in the company.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Good service leads to multiple sales. If you take good care of your customers, they will open doors you could never open by yourself.

News networks giving a greater voice to viewers because the social web is so popular are like a chef on the Titanic who, seeing the looming iceberg and fleeing customers, figures ice is the future and starts making snow cones.

There are no traffic jams along the extra mile.

Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

Seek first to understand, then to be understood.

Smart companies fail because they do everything right. They cater to high-profit-margin customers and ignore the low end of the market, where disruptive innovations emerge from.

Poiret made clothes for individual customers, but I wouldn't like to make a dress just for its own sake.

The #1 guideline to success is you must be in business for yourself. When you work for someone else, you sell your time at wholesale to your employer, who then re-sells it at retail to the customer.