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Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Erich Fromm
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Interpretation

What this quote means

This quote suggests that political propaganda diminishes the perceived power and significance of individual voters, similar to how advertising can make consumers feel powerless.

Erich Fromm emphasizes the psychological impact of political propaganda on voters, arguing that just as advertising can make consumers feel overwhelmed and insignificant in the face of large corporations, so too can political messaging diminish the sense of agency among voters. This manipulation may lead individuals to feel less inclined to participate in the democratic process, believing their votes do not matter in the grand scheme of things.

Themes

PoliticsPropagandaVoterInsignificancePsychology

In practice

Example use cases

In a discussion about the impact of political campaigns on voter turnout.

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