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The job can't be finished only improved to please the customer.
W. Edwards Deming
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Interpretation

What this quote means

Continuous improvement is essential in meeting customer expectations.

W. Edwards Deming emphasizes that the pursuit of perfection in a job is an ongoing process rather than a final destination. This quote suggests that businesses should focus on always enhancing their products or services rather than expecting to achieve a state of completion, as customer satisfaction is dynamic and ever-evolving.

Themes

ImprovementCustomerSuccessPerfectionBusiness

In practice

Example use cases

In a business presentation to highlight the importance of customer feedback.

More from W. Edwards Deming

Competition should not be for a share of the market-but to expand the market.
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Learn the basics of analytics and people will love you. If you don't have time to learn, hire someone.
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Just because you can measure everything doesn't mean that you should.
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The only useful function of a statistician is to make predictions, and thus to provide a basis for action.
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