Competition should not be for a share of the market-but to expand the market.
W. Edwards DemingRead
Quality begins with the intent, which is fixed by management.
Interpretation
What this quote means
Quality starts with the goals set by management.
This quote emphasizes that the foundation of quality in any organization is determined by the intentions and objectives established by its management. It suggests that effective leadership is crucial in setting direction and priorities that ultimately influence the standard of quality produced by an organization.
Themes
QualityManagementIntentLeadershipOrganization
In practice
Example use cases
In a company meeting to discuss quality improvement strategies.
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