You need courage to be creative. You need the courage to see things differently, courage to go against the crowd, courage to take a different approach, courage to stand alone, if you have to, courage to choose activity over inactivity.
Jim RohnRead
One customer well taken care of could be more valuable than $10,000 worth of advertising.
Interpretation
Successful customer service can have greater value than advertising spending.
This quote by Jim Rohn emphasizes the importance of customer satisfaction and loyalty over traditional advertising methods. Rohn suggests that a single satisfied customer, due to their potential for repeat business and referrals, can generate more value than a large sum spent on advertising, highlighting the significance of building strong customer relationships.
In practice
During a business presentation, to illustrate the impact of effective customer service.
You need courage to be creative. You need the courage to see things differently, courage to go against the crowd, courage to take a different approach, courage to stand alone, if you have to, courage to choose activity over inactivity.
It isnβt what the book costs. Itβs what it will cost you if you donβt read it.
Don't wish for less problems; wish for more skills.
The major value of reaching goals is not to acquire it, but it's the person you become while you're working to acquire it.
Faith is the ability to see things that don't yet exist. Faith, though, can turn difficulty into reality, positive reality.
Leaders must understand that some people will inevitably sell out to the evil side. Don't waste your time wondering why; spend your time discovering who.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Merchandising, merchandising, where the real money from the movie is made.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
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