If customer ignorance is a profit centre for you, you're in trouble.
Interpretation
Exploiting customers' lack of knowledge can lead to short-term gains but is ultimately unsustainable.
This quote by Gary Hamel emphasizes that if a business profits from the ignorance of its customers, it is likely to face serious issues in the long run. Such a strategy undermines trust and customer loyalty, indicating a deeper problem within the company's practices and approach to their clients. It highlights the importance of transparency and ethical behavior in business, suggesting that true success comes from empowering customers rather than taking advantage of their lack of information.
In practice
In a business seminar discussing customer engagement strategies, this quote can be used to emphasize the importance of ethical practices.
The real damper on employee engagement is the soggy, cold blanket of centralized authority. In most companies, power cascades downwards from the CEO. Not only are employees disenfranchised from most policy decisions, they lack even the power to rebel against egocentric and tyrannical supervisors.
The biggest barriers to strategic renewal are almost always top management's unexamined beliefs.
To create an organization that's adaptable and innovative, people need the freedom to challenge precedent, to 'waste' time, to go outside of channels, to experiment, to take risks and to follow their passions.
It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.
The single biggest reason companies fail is they overinvest in what is, as opposed to what might be.
The only thing that can be safely predicted is that sometime soon your organization will be challenged to change in ways for which it has no precedent.
In the long run managements stressing accounting appearance over economic substance usually achieve little of either.
It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.
Almost all decisions based on cost accounting are utterly wrong.
For ecommerce, the most important thing is trust.
It is more important to do what is strategically right than what is immediately profitable.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
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