Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

Even the reporting of news has to be understood not as propaganda for any particular ideology, liberal or conservative, but as propaganda for commodities — for the replacement of things by commodities, use values by exchange values, and events by images.

The reality is that the media are probably the most powerful of all our institutions today and they, or rather we [journalists], too often are squandering our power and ignoring our obligations. The consequence of our abdication of responsibility is the ugly spectacle of idiot culture!

The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant.

As CNN saw our growth in African-American viewership, they affirmed a fundamental truth of news coverage - people will watch you if they see themselves in what you report. It doesn't hurt if the people doing the reporting look like them, too.

I really do think we're going through a period of concentration of ownership of media, and we're starting to see the effects at the editorial level, and it's all bad. This increased pressure for profits every quarter, smaller news hole, less coverage of important stuff - the extent that it's become one giant infotainment industry.