If it Captures Your Imagination, it will captivate others.
Interpretation
The quote emphasizes that if something inspires you, it has the potential to inspire others as well.
Howard Schultz's quote highlights the powerful connection between imagination and influence. When an idea or vision captures our imagination, it often resonates deeply, not just with us but also with those around us. This fosters engagement and enthusiasm in others, showing that our passion can be contagious and galvanize collective action and creativity.
In practice
In a motivational speech about pursuing dreams.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
I don't think there's anything better you can do in this world than bring light wherever you go.
Today is a day of completion; I give thanks for this perfect day, miracle shall follow miracle and wonders shall never cease.
If you want to know how much darkness there is around you, you must sharpen your eyes, peering at the faint lights in the distance.
Catch on fire and people will come for miles to see you burn.
Angels light the way. Angels do not begrudge anyone anything, angels do not tear down, angels do not compete, angels do not constrict their hearts, angels do not fear. That's why they sing and that's how they fly. We, of course, are only angels in disguise.
Same with anyone who's been flying for years and loves it still... we're part of a world we deeply love. Just as musicians feel about scores and melodies, dancers about the steps and flow of music, so we're one with the principle of flight, the magic of being aloft in the wind!
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