The goal is not to be good at social media, the goal is to be good at business because of social media.

- Jay Baer

Social media is an ingredient, not an entree.

- Jay Baer

The future of marketing isn't big data, it's big understanding.

- Jay Baer

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

- Jay Baer

We are surrounded by data, but starved for insights.

- Jay Baer

Make your marketing so useful people would pay you for it.

- Jay Baer

Smart marketing is about help not hype.

- Jay Baer

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how y…

- Jay Baer

Content is fire and social media is gasoline.

- Jay Baer