It's smart to be thrifty.

- Bernice Fitz-Gibbon

Creativity often consists of merely turning up what is already there.

- Bernice Fitz-Gibbon

Creativity varies inversely with the number of cooks involved in the broth.

- Bernice Fitz-Gibbon

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the Amer…

- Bernice Fitz-Gibbon

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department …

- Bernice Fitz-Gibbon

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than …

- Bernice Fitz-Gibbon

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

- Bernice Fitz-Gibbon

To be a success in advertising you must want to fill other people with a passion for possession.

- Bernice Fitz-Gibbon

deferring gratification is a good definition of being civilized.

- Bernice Fitz-Gibbon