The key is to produce something that both pulls people together and gives them something to do.
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. M… - Henry Jenkins
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. M…
- Henry Jenkins
Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers. - Henry Jenkins
Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for … - Henry Jenkins
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for …
Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to underst… - Henry Jenkins
Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to underst…
That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how do… - Henry Jenkins
That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how do…
Participatory culture shifts the focus of literacy from one of individual expression to community involvement. - Henry Jenkins
Participatory culture shifts the focus of literacy from one of individual expression to community involvement.
...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by t… - Henry Jenkins
...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by t…
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating … - Henry Jenkins
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating …
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then ne… - Henry Jenkins
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then ne…
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