What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Interpretation
Steve Jobs expresses the aspiration to create an innovative product that surpasses existing mobile devices in intelligence and usability.
In this quote, Steve Jobs emphasizes the goal of developing a revolutionary product that will redefine the mobile phone experience. He believes that the iPhone will not only be a significant technological advancement but also an intuitive device that simplifies user interaction, setting a new standard for future mobile technology.
In practice
This quote can be used in a presentation about the evolution of smartphone technology.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
When you go to Japan, there is such a talent shortage that the debate about AI taking jobs is almost non-existent. The debate is, how can we automate this so we can get all the work done?
The ability of businesses to monitor our behavior is already a fact of life, and it isn't going away. Of course we must protect our privacy rights. But if we're smart, we'll also use the data that is being collected to improve our own lives.
I feel drawn to experiment with ways that technology can interact with notions of intimacy, because so much of technology is done in a way that's very cold and has such an opposite effect.
Essentially, every technology you have ever heard of, where electrons move from here to there, has the potential to be revolutionized by the availability of molecular wires made up of carbon. Organic chemists will start building devices. Molecular electronics could become reality.
I love technology, and I love science. It's just always all in the way you use it. So there's no - you can't really blame anything on the technology. It's just the way people use it, and it always has been.
For me, it matters that we drive technology as an equalizing force, as an enabler for everyone around the world. Which is why I do want Google to see, push, and invest more in making sure computing is more accessible, connectivity is more accessible.
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