What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Interpretation
Steve Jobs expresses the aspiration to create an innovative product that surpasses existing mobile devices in intelligence and usability.
In this quote, Steve Jobs emphasizes the goal of developing a revolutionary product that will redefine the mobile phone experience. He believes that the iPhone will not only be a significant technological advancement but also an intuitive device that simplifies user interaction, setting a new standard for future mobile technology.
In practice
This quote can be used in a presentation about the evolution of smartphone technology.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
When I looked at the addictive qualities of video games and how they captivate people's attention, I decided to try the same technology for enhancing well-being.
Technology innovation is starting to explode and having open-source material out there really helps this explosion. You get students and researchers involved and you get people coming through and building start ups based on open source products.
Code wants to be simple... I had to give up the idea that I had the perfect vision of the system to which the system had to conform. Instead, I had to accept that I was only the vehicle for the system expressing its own desire for simplicity. My vision could shape initial direction, and my attention to the desires of the code could affect how quickly and how well the system found its desired shape, but the system is riding me much more than I am riding the system.
I don't care whether the technology is invented by our employees. I want to bring everybody's innovations into our ecosystem together.
Instruction tables will have to be made up by mathematicians with computing experience and perhaps a certain puzzle-solving ability. There need be no real danger of it ever becoming a drudge, for any processes that are quite mechanical may be turned over to the machine itself.
Your filter bubble is your own personal, unique universe of information that you live in online. What's in your filter bubble depends on who you are, and it depends on what you do. But you don't decide what gets in - and more importantly, you don't see what gets edited out.
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