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What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Steve Jobs
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Interpretation

What this quote means

Steve Jobs expresses the aspiration to create an innovative product that surpasses existing mobile devices in intelligence and usability.

In this quote, Steve Jobs emphasizes the goal of developing a revolutionary product that will redefine the mobile phone experience. He believes that the iPhone will not only be a significant technological advancement but also an intuitive device that simplifies user interaction, setting a new standard for future mobile technology.

Themes

InnovationTechnologyMobileUsabilityIphoneRevolution

In practice

Example use cases

This quote can be used in a presentation about the evolution of smartphone technology.

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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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