New ideas are not born in a conforming environment.

- Roger Von Oech

Life is like a maze in which you try to avoid the exit.

- Roger Von Oech

Most people think of success and failure as opposites, but they both are products of the same process.

- Roger Von Oech

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

- Roger Von Oech

Here's my advice: Go ahead and be whacky. Get into a crazy frame of mind and ask what's funny about what you're doing.

- Roger Von Oech

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a …

- Roger Von Oech

What excuses stand in your way? How can you eliminate them?

- Roger Von Oech

Most brilliance arises from ordinary people working together in extraordinary ways.

- Roger Von Oech

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

- Roger Von Oech