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Take advantage of the ambiguity in the world. Look at something and think what else it might be.
Roger Von Oech
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Interpretation

What this quote means

Embrace the uncertainty and multiple interpretations of situations to foster creativity.

This quote encourages individuals to recognize and utilize the ambiguity present in the world around them. By looking at things from different perspectives and considering alternative meanings, we open ourselves up to new ideas and creative solutions, fostering innovation and deeper understanding in various aspects of life.

Themes

AmbiguityCreativityPerspectiveThinkingInnovation

In practice

Example use cases

In a brainstorming session, you could say this quote to inspire colleagues to think outside the box.

More from Roger Von Oech

If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?
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Look for the second right answer.
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We grow up thinking that the best answer is in someone else's brain. Much of our education is an elaborate game of 'guess what's in the teacher's head?' What the world really needs to know right now is what kind of dreams and ideas are in your head.
Roger Von OechRead
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
Roger Von OechRead
Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.
Roger Von OechRead

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