I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Interpretation
Life consists of opportunities often overlooked, and success comes from taking initiative and being responsible for one's choices.
In this quote, Howard Schultz emphasizes that life is filled with moments that could lead to significant outcomes, which often go unnoticed. He suggests that what many perceive as luck is actually the result of recognizing opportunities, taking action, and being accountable for one's choices and future, ultimately encouraging a proactive approach to life and decision-making.
In practice
This quote can inspire a graduating class during a commencement speech.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
No matter how old I get, the race remains one of life's most rewarding experiences. My times become slower and slower, but the experience of the race is unchanged: each race a drama, each race a challenge, each race stretching me in one way or another, and each race telling me more about myself and others.
I moved frequently because my dad was in the army, so I was always new in school. I think if you've ever done that, you know what it means to not matter in a room. I think it's a good experience for everyone to have, to feel like they're not noticed, because it teaches you to be empathetic.
One approaches the journey's end. But the end is a goal, not a catastrophe.
We are all the heroes and heroines of our own lives. Our love stories are amazingly romantic; our losses and betrayals and disappointments are gigantic in our own minds.
This girl shivers and crawls under the covers with all her clothes on and falls into an overdue library book, a faerie story with rats and marrow and burning curses. The sentences build a fence around her, a Times Roman 10-point barricade, to keep the thorny voices in her head from getting too close.
We're a lukewarm people for all our feast days and hard work. Not much touches us, but we long to be touched. We lie awake at night willing the darkness to part and show us a vision. Our children frighten us in their intimacy, but we make sure they grow up like us. Lukewarm like us. On a night like this, hands and faces hot, we can believe that tomorrow will show us angels in jars and that the well-known woods will suddenly reveal another path.
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