I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
Interpretation
Life consists of opportunities often overlooked, and success comes from taking initiative and being responsible for one's choices.
In this quote, Howard Schultz emphasizes that life is filled with moments that could lead to significant outcomes, which often go unnoticed. He suggests that what many perceive as luck is actually the result of recognizing opportunities, taking action, and being accountable for one's choices and future, ultimately encouraging a proactive approach to life and decision-making.
In practice
This quote can inspire a graduating class during a commencement speech.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
When you're young, you think everything you do is disposable. You move from now to now, crumpling time up in your hands, tossing it away. You're your own speeding car. You think you can get rid of things, and people too—leave them behind. You don't yet know about the habit they have, of coming back. Time in dreams is frozen. You can never get away from where you've been.
The lesson, I suppose, is that none of us have much control over how we will be remembered. Every life is an amalgam, and it is impossible to know what moments, what foibles, what charms will come to define us once we're gone. All we can do is live our lives fully, be authentically ourselves and trust that the right things about us, the best and most fitting things, will echo in the memories of us that endure.
Well, I think that part of being young is not exactly knowing why you do some of the things that you do. And it's by exploring your life or experimenting or making mistakes and learning from them hopefully that you start to forge an identity.
Life piles up so fast that I have no time to write out the equally fast rising mound of reflections.
I hope that on my tombstone it says 'Born 1933, died 2043.' I hope that's my legacy.
I focus on very few things in life - my work, my family, my friends. Those things are important to me and I pay good attention to them, and everything else just comes and goes.
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