It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at.
Gary VaynerchukRead
I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
Interpretation
Many popular business books are written by authors who lack practical business success.
This quote by Gary Vaynerchuk highlights the paradox in the business literature landscape, where numerous books, despite being penned by individuals without real business success, achieve significant popularity. It suggests that readers are often drawn to theoretical insights rather than practical experiences, raising questions about the value of knowledge gained through personal success versus academic or observational learning.
In practice
During a business seminar to illustrate the importance of practical experience versus theoretical knowledge.
It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at.
Content is king, but marketing is queen, and runs the household.
The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.
Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.
Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
There is no value with just one restaurant or with one person. The brand has to be bigger than the person.
Customer satisfaction is worthless. Customer loyalty is priceless.
Growth makes so many dimensions of management easier. It's when growth stops that things get tough.
Learn to sell. In business you’re always selling: to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.
As a company, we have to be very transparent. We are in a business very related to finance, and I want this company to last long, and I want this company to be audited by everyone.
Thinking about starting a small business? Assume everything will cost twice as much and take twice as long as you think it will.
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