For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess th…

- Simon Mainwaring

Make the customer the hero of your brand's story.

- Simon Mainwaring

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This sim…

- Simon Mainwaring

Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better…

- Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability.

- Simon Mainwaring

We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided gov…

- Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

- Simon Mainwaring

When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromi…

- Simon Mainwaring

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core v…

- Simon Mainwaring