Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.
Miuccia PradaRead
Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?
Interpretation
What this quote means
Shopping can be a means to elevate one's mood and offer enjoyment beyond its material aspect.
In this quote, Miuccia Prada emphasizes that shopping should not be condemned or viewed merely as a superficial activity. Instead, it can serve as a joyful distraction that helps lift one's spirits during times of boredom or difficulty, suggesting that the experience of shopping can carry a positive emotional value.
Themes
ShoppingHappinessMoodDistractionEnjoyment
In practice
Example use cases
Mention this quote during a fashion discussion to highlight the emotional aspects of shopping.
More from Miuccia Prada
All quotes →What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.
Miuccia PradaRead
When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.
Miuccia PradaRead
It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.
Miuccia PradaRead
What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.
Miuccia PradaRead
One's life and passion may be elsewhere, but New York is where you prove if what you think in theory makes sense in life.
Miuccia PradaRead
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