If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
Creating great content that educates and informs is always the best marketing strategy. - David Meerman Scott
Creating great content that educates and informs is always the best marketing strategy.
- David Meerman Scott
It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show. - David Meerman Scott
It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.
On the web, you are what you publish. - David Meerman Scott
On the web, you are what you publish.
Real time is a new mindset in marketing, and that's what inbound marketing is all about. - David Meerman Scott
Real time is a new mindset in marketing, and that's what inbound marketing is all about.
Focus on your buyers and your buyers problems - David Meerman Scott
Focus on your buyers and your buyers problems
The urgent can drown out the important. - David Meerman Scott
The urgent can drown out the important.
Think like a publisher, not a marketer. - David Meerman Scott
Think like a publisher, not a marketer.
It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships … - David Meerman Scott
It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships …
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency … - David Meerman Scott
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency …
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