Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.
To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us … - Richard Koch
To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us …
- Richard Koch
If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could m… - Richard Koch
If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could m…
Strive for excellence in few things, rather than good performance in many. - Richard Koch
Strive for excellence in few things, rather than good performance in many.
There is no shortage of time. In fact, we are positively awash with it. We only make good use of 20 per cent of our time.... The 80/20 principle says… - Richard Koch
There is no shortage of time. In fact, we are positively awash with it. We only make good use of 20 per cent of our time.... The 80/20 principle says…
Hard work leads to low returns. Insight and doing what we want lead to high returns. - Richard Koch
Hard work leads to low returns. Insight and doing what we want lead to high returns.
Most of us don't work out what we want. And most of us end up with lopsided lives as a result. - Richard Koch
Most of us don't work out what we want. And most of us end up with lopsided lives as a result.
It is not shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways. - Richard Koch
It is not shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.
To get useful new ideas, we must go beyond our immediate circle and make contact with distant parts of the social system. - Richard Koch
To get useful new ideas, we must go beyond our immediate circle and make contact with distant parts of the social system.
The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied. - Richard Koch
The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.
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