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But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.

Reed Hastings
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Interactivity and a better experience aren't always the same thing.

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Be brutally honest about the short term and optimistic and confident about the long term.

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