Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.

Most companies that are great at something - like AOL dialup or Borders bookstores - do not become great at new things people want (streaming for us) because they are afraid to hurt their initial business.

Be brutally honest about the short term and optimistic and confident about the long term.

Do not tolerate brilliant jerks. The cost to teamwork is too high.

Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.