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When I want my men to remember something important, to really make it stick, I give it to them double dirty. It may not sound nice to some bunch of little old ladies at an afternoon tea party, but it helps my soldiers to remember. You can't run an army without profanity; and it has to be eloquent profanity. An army without profanity couldn't fight its way out of a piss-soaked paper bag. As for the types of comments I make, sometimes I just, By God, get carried away with my own eloquence.
George S. Patton
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Interpretation

What this quote means

Using strong language can be an effective way to reinforce important messages, especially in a military context.

General George S. Patton emphasizes the necessity of using bold and frank language, including profanity, to ensure that important messages resonate deeply with soldiers. He argues that such language, although potentially offensive in polite society, is crucial for maintaining morale and effectiveness within an army, as it captures attention and aids in memory retention. Patton's perspective highlights the difference in communication styles needed in civilian and military settings.

Themes

LeadershipCommunicationMilitaryProfaneMemory

In practice

Example use cases

This quote can be used in a military briefing to discuss the importance of communication styles.

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There is only one tactical principle which is not subject to change. It is to use the means at hand to inflict the maximum amount of wound, death, and destruction on the enemy in the minimum amount of time.
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The fixed determination to have acquired the warrior soul, to either conquer or perish with honor, is the secret of victory.
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I am the best damn ass-kicker in the whole U.S. Army!
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Do not try to make circumstances fit your plans. Make plans that fit the circumstances.
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