Viral videos arent just about being funny. Theyre about identity creation.

- Ricky Van Veen

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an e…

- Ricky Van Veen

Smaller stuff tends to get shared more frequently.

- Ricky Van Veen

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

- Ricky Van Veen

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

- Ricky Van Veen

Notional is a production company with the DNA of an Internet company that makes content for everything.

- Ricky Van Veen

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute sho…

- Ricky Van Veen

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from …

- Ricky Van Veen