There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.
Interpretation
This quote emphasizes the importance of courage in making difficult decisions that defy logic and advice from others.
Howard Schultz stresses that there are pivotal moments in life when individuals must embrace courage to make choices that may contradict reason or popular opinion. These choices, though risky and uncertain, are driven by a personal conviction that they are the right path. It highlights the value of taking action and not being passive, even in the face of doubt or unclear outcomes.
In practice
In a motivational speech about pursuing oneβs dreams against opposition.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
When I take a knee, I am facing the flag with my full body, staring straight into the heart of our country's ultimate symbol of freedom - because I believe it is my responsibility, just as it is yours, to ensure that freedom is afforded to everyone in this country.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
The gallantry and aggressive fighting spirit of the Russian soldiers command the American army's admiration.
The handicap of deafness is not in the ear; it is in the mind.
As long as you do not feel the serenity in the body, in each and every joint, there is no chance for emancipation. You are in bondage. So while you are sweating and aching, let your heart be light and let it fill your body with gladness. You are not only becoming free, but you are also being free. What is not to be glad about? The pain is temporary. The freedom is permanent.
I was this kid, and I was scared to death of all these pros around me... My head would shake, and my hands would shake, and I discovered if I kept my head down and looked up, my head would not shake, so I started to do that when I could, when it was appropriate in a scene.
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