There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.
Interpretation
This quote emphasizes the importance of courage in making difficult decisions that defy logic and advice from others.
Howard Schultz stresses that there are pivotal moments in life when individuals must embrace courage to make choices that may contradict reason or popular opinion. These choices, though risky and uncertain, are driven by a personal conviction that they are the right path. It highlights the value of taking action and not being passive, even in the face of doubt or unclear outcomes.
In practice
In a motivational speech about pursuing one’s dreams against opposition.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
The worst insult you can give a professional athlete is to call them soft. And the stereotype out there is that gay is soft.
Obviously, the real issue has nothing to do with fear itself, but, rather, how we hold the fear. For some, the fear is totally irrelevant. For others, it creates a state of paralysis. The former hold their fear from a position of power (choice, energy, and action), and the latter hold it from a position of pain (helplessness, depression, and paralysis).
Old breed? New breed? There's not a damn bit of difference so long as it's the Marine breed.
Hate is too great a burden to bear.
It means a great deal to those who are oppressed to know that they are not alone. And never let anyone tell you that what you are doing is insignificant.
There is civil disobedience against the military machine, protest against police brutality directed especially at people of color.
Subscribe for the occasional hand-picked quote. No noise.