You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
Interpretation
Finding what you love requires dedication and sacrifice.
This quote emphasizes the importance of discovering a passion that resonates deeply with you. It suggests that true fulfillment comes from pursuing what you love, even if it demands significant sacrifices along the way. Howard Schultz implies that dedication to one's passion can lead to success and personal satisfaction.
In practice
In a motivational speech to inspire a group of students about future careers.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
When you raise your opinion of yourself and what you are capable of it has a decided influence on what you do.
That's my job: work hard, win, and inspire.
It didn't matter how good I was. It was always, 'You're a girl. You can't play with the guys.' It's always been motivation for me.
I'm doing what I think I was put on this earth to do. And I'm really grateful to have something that I'm passionate about and that I think is profoundly important.
And when I was saying I want to become number one of the world and I was 7, 8 years old, most of the people were laughing to me. Because you know, it seemed like I have one percent chances to do that. And I've done it.
There's no single right place to be an entrepreneur, but certainly there's something about Silicon Valley.
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